5 Hottest eCommerce Technology Trends to Keep Your Eyes on in 2019
11 December, 2018
CEO / Managing Director
As 2019 is rapidly approaching, I want to consider some of the key technology trends that will impact online shopping. Don’t ignore these 5 upcoming trends.
Over the last years, we’ve seen a lot of changes in the eCommerce industry. Gartner says that over 80% of all customers interactions will be handled via AI by 2020.
As 2019 is rapidly approaching, I want to consider some of the key technology trends that will impact online shopping. Whether you’re B2B or B2C, you can’t ignore these 5 upcoming trends that will change the way eCommerce run next year.
Augmented Reality & Virtual Reality
AR and VR have already made a big difference in eCommerce up till now. Last year, Apple introduced an ARKit on iOS 11. Now, updated ARKit 2 is available on the latest operating system iOS 12. In response, Google released its own alternative software development kit for Android called ARCore.
And this is just the beginning! As rapidly-growing global trends, Augmented and Virtual reality will undoubtedly continue to influence the ways customers make purchase decisions about products and services in the nearest future.
Personalization is a game-changing eCommerce trend of recent years. And it’ll remain relevant in 2019. Today, companies can collect more data on their customers than ever before. On the other hand, personalization has become the most basic requirement of modern consumers. In fact, 56% of consumers say they will return to the store which provides them with an excellent personalized experience.
According to a report by Boston Consulting Group (BCG), brands that build personalized experiences for customers increase their revenue from 6 to 10%, two to three times faster than those that ignore personalization. Amazon has implemented this trend effectively, starting from “Your Wishlist” to “Your Collection”.
Variety of Payment Methods
Making payments online used to be one of the most fearful activities just a decade ago. Today, more and more people use different methods to pay online having no doubt.
Apart from the credit/debit cards and PayPal, the Wallets like Apple Pay, Walmart Pay, Samsung Pay, and Android Pay also became incredibly popular. And their popularity continues to grow as they make the transactions much easier and faster.
Once the cryptocurrency came in, eCommerce got a bunch of fresh opportunities where purchasers can buy products or services via the digital currency. But there is still a room for improvement.
According to eMarketer, more than a half of social media users prefer to connect with brands via messenger apps, rather than a phone, email, or live chat. And there is nothing to be surprised at, as chatbots increase the engagement and create an interactive environment for consumers by asking specific questions and delivering the best possible results.
The global chatbot market is expected to reach $1.25 billion by 2025, and eCommerce will share a considerable part of the revenue. Next year, we’ll see how chatbots are getting cheaper, smarter, and even more popular.
ComScore predicts that by 2020, 50% of all searches will be voice searches. Google has already started the ball rolling by developing new algorithms that will make sure the users get the best results on voice search. This will motivate eCommerce websites to optimize their content for voice search and surely bring changes to the SEO world.
Let’s get ready for future
Great things are coming in the future for the eCommerce market. Our team will prepare your eCommerce platform for the upcoming season by integrating these trends into your business strategy. Contact our office in Munich.